Open on a relatable frustration shown in dim, desaturated tones — someone struggling with the problem your product solves, sighing in mild defeat. A beat of tension. Then the product is introduced and the scene instantly brightens, color floods back, and the person's expression shifts to relief and joy as they use it effortlessly. Camera moves from static and heavy to dynamic and light. Ends on a satisfied smile with the logo and CTA. Emotional, clear narrative arc.