A clean split-screen runs two scenes side by side: the left showing the dull "ordinary" way (desaturated, sluggish), the right showing life with the product (vibrant, smooth, fast). Synchronized actions on both sides highlight the contrast frame by frame. Midway, the divider wipes away and the "with product" side takes over the full frame in full color. Ends with the product, a benefit headline, and CTA. Persuasive, clear, visually satisfying.