A bright, clear how-to broken into three concise on-screen steps, each introduced by a bold number animating into frame. Clean overhead and close-up shots demonstrate each step simply and clearly with the product. Snappy transitions between steps, friendly and well-lit setting, easy-to-follow pacing. After step three, a satisfying reveal of the finished result. Ends with the product and a CTA. Helpful, approachable, informative and quick.